Dean Graziosi’s Interview by Dan Kushcel Part II

Dan Kuschell: People see your infomercials and go, “Oh, that’s a show,” but there is a lot of blood, sweat and tears that goes into these shows. Really creating an infomercial is a science. On a low end, production-wise, when it’s all said and done, a show costs about $100,000 out of pocket to fund it.

That’s just to get to the point where you started; where it was 90% done and you were just getting ready to air. Let’s just say at a minimum, it was probably more, because it was the first time for you. You were probably about $100,000 out of pocket at this point.

Dean Graziosi: You know what, let me back up, because you’re right. I just wanted to get to the story, but there are some things you have to realize. At this point in my life, I didn’t make a lot. I was doing well, but I didn’t have $100,000. I had worked and I had about $30,000 at this point in my life saved up from killing myself, working 70 hours a week, every week of the year.

I was working in my collision shop, literally fixing cars and changing oil. People have to realize that up until 10 years ago, my fingernails were dirty every single night of my life. I physically worked every night. I’d work on cars during the day. I’d fix cars. I had them for sale, and I repaired cars, and at night, I was buying apartment houses that were so run down that a lot of people wouldn’t even work on them, they were so bad.

I ended up learning how to be a plumber, a carpenter, a sheet rocker, a taper, and an electrician. I can do it all. I only did that out of necessity. Know that $100,000 to me then is like a $100 million to me right now, or maybe a billion. To say you were going to try $100,000 on something that you don’t know is going to work, can you imagine how many people told me I was crazy, Dan?

Dan Kuschell: Oh, yes.

Dean Graziosi: My dad, who never made over $25,000 a year in his life, none of my relatives, cousins, friends or family had ever had $100,000. Back then it was like a million to everyone in my tiny, little town. You can only imagine, “You’re crazy. You’re nuts. Stay with your security. Why are you stepping out of your comfort zone?” I heard all those kinds of things. Anyway, I hope that kind of brought into light what you were talking about.

Dan Kuschell: Yes, absolutely.

Dean Graziosi: I get the infomercial almost done and he said, “It’s not going to work. No way. Cars are too small. People don’t want to make money with cars.” I said, “It doesn’t really matter that it’s cars. It’s just a great tool.” He cut me off and said, “It’s not going to work. I’m pulling out.”

I remember getting off the phone and literally crying. I put that in my book. I said, “I can’t believe it. I put all this money into it.” Just so you know, I borrowed money on my credit cards and from another individual which was high-interest money. I had all my money, my credit cards and someone else’s money into this, and I said, “I lost it. I’m going to start with nothing. I can’t believe I did this to myself.”

All the limited beliefs that were everybody else’s ideals came into my head, not mine anymore. My passion was gone temporarily. I forgot why I was doing it. I forgot what my drive was. I forgot that I wanted to make money for sharing my techniques with other people. I wallowed in self-pity, with a “poor-me” attitude that lasted about 24 hours.

I do thank God, because I never had anybody share with me like you, Chris, and Janet share with people, and Totally Fulfilled shares with people, to say, “Listen. Let me tell you how you can get through this.” I had to figure it out, but I was lucky to snap out of it about 24 hours later.

I said, “No. I’m not going to let anybody destroy my vision. I’m going to focus on the end solution of getting this in the hands of people all over the county. I’m going to have a successful infomercial, and people all over the country are going to be changing their lives because of me, and I’m going to make a lot of money because of it.”

Let’s say I like to make a lot of money, but I like to do it ethically while I’m helping other people achieve. I just kept saying it to myself over and over. “It’s going to be a success. I’m going to make a lot of money and it’s going to change the lives of a lot of people all over the country. I don’t care what gets in my way.”

I remember my dad saying, “It’s time to back out, Dean. Be smart. You already lost it. Cut your losses. You don’t have an expert with you. You have nobody who’s going to help you.” Fast forward, I just persevered. I focused on the solution. In my book, Dan, I write, “Focus on the finish line, not the race.”

If you’re running this 20-mile race, you don’t want to focus on the next 10 feet in front of you and “Can I make it another 100 feet?” You want to focus on how it’s going to feel when you hold your arms up and go across the finish line. That’s kind of what led me through all these challenges, is focusing on that finish line, not how much the race was going to cost or how high the brick walls were that I had to climb over.

That was just par for the course for me to get to the finish line and the end result was that Motor Millions generated tens of millions of dollars. Thousands and thousands of people all over the country made incredible amounts of money. It was the start of my success going to my real estate infomercial and writing a book.

I look back now, Dan, and even if Motor Millions had failed, I got it out there. It was the launching pad for me to get into the next level of my life. What if at that point in my life, I let this so-called expert talk me out of my passion? What if I let my dad talk me out of my passion? What if I let my best friend, who I knew since kindergarten, who told me I was absolutely crazy, and I was going to lose everything, what if I let them talk my out of my passions?

I’d probably still be in Marlboro, in my little town in New York. I’d probably still be fixing cars. (Probably not, but I would have found another way.) They’re the kinds of things that affect that pivotal decision in your life: “Am I going to go after my passion?” Realize that it scares people, stops them in their tracks, “What if it fails?”

If you turn that failure into nothing more than an incredible lesson, it takes the scariness out. “If it fails, at least I know what not to do the next time I try it.”

Dan Kuschell: What are three things people can do in the coming week to put into practice the principles you’re talking about with your incredible concept, Totally Fulfilled—It’s Easier Than You Think?

Dean Graziosi: People should find the one, strongest, limiting belief that’s holding you back in your life. How do you do that? Ask yourself what you wish you would have done over the last couple years, things you would have changed, and find the one consistent belief you have on why you didn’t achieve it?

You’ve been wanting to make more money for four years, but you just never left your job. What is the reason you don’t leave your job? Is it because you don’t want your family to starve? Do friends and family around you tell you you’re crazy for trying something new?

Do everything in your power to change it to a limitless belief. If you say you haven’t made extra money because you didn’t go to school, then change it to a limitless belief. Instead of saying, “I can’t make a lot of money because I never went past high school,” change it to, “I know that my success is only reliant on my actions and my ability to take action, not my schooling.”

If you think it takes money to make money, believe me, I had absolutely nothing. Use me as an example. Change it and say, “People like Dean Graziosi, Dan Kuschell and thousands of other multi-millionaires have generated more money than most people will ever do in their lives, starting with nothing. If they can do it, I can do it.”

Change a limited belief into a limitless belief, that’s number one. Number two is to find the biggest obstacle that’s holding you back in your life. What is the excuse you’ve been using over and over that is holding you back from taking your life to another level? Find it—write down everything that’s holding you back.

I would say to categorize them as excuses or challenges. Everybody loves a challenge and nobody likes making excuses. Do this will all of your obstacles—turn them into either excuses or challenges and address them accordingly.

The last thing I’d say to do is to set a goal with purpose and passion. Embrace change—you only said three, so I’m going to use the goal setting instead of change. Write down five things you want to accomplish, but don’t just write down ”I want to make a lot of money and I want to have a better relationship.”

I want you to dig in and find the purpose for it. Say to yourself, “Why do I want a better relationship?” and let yourself dream as that kid, let yourself live it and dream about that goal as a reality. Let that emotion sink in. Next to putting “a better relationship,” I want you to associate the emotions that came with that relationship. In wanting more money, what are the emotions that go along with that goal?

If it’s the goal of giving because you want to take care of your family, or you want to feel confident or have security in your old age or you want to know that you are in control and you have the freedom to make choices, those are the emotions that go with the goals. Write five goals and attach the emotions that go with those goals. Those three things alone can take your life, starting this week, to another level.

To be continued…

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