Marketing Your Home As a Product

Selling a home is like selling anything else. You have a product people want and/or need and you want to get a good price for it. The key to selling a home is to market it like any other product, all though be it a very large one, but a product nonetheless. In Dean Graziosi’s post How To Turn Your Home Into a Product, he writes about how many sellers have been waiting for the market to improve before listing because homes weren’t considered as valuable as before. As the market improves, many are becoming more and more optimistic as they prepare to list properties. Before listing your home, there are some steps you can take to turn it into a product. This will increase your chances of selling more quickly.

Begin by putting yourself in the place of prospective buyers. Think of what features sold you when purchasing the home. What about it appealed to you? What have you done since that time to add value to your home? Answering these questions will help you think of it from another stand point.

Start by uncluttering your home. Clutter looks bad and doesn’t help in any way to sell a house. A decluttered home, on the other hand, will present a nice space that will seem more open. It will also give prospective buyers the opportunity to picture their belongings in the various rooms.

Detach yourself emotionally from your home. In order to really begin thinking of it as a product, you have to stop thinking about all the memories associated with it and move on. Chances are you’ll be buying a new house as well, so instead of thinking about the old, think instead about the new.

Once you list your home, you’re competing with all the other sellers who have done the same. According to a post by Dean Graziosi, “Once you list your home, it becomes the equivalent of an item that is for sale in a store. Potential buyers stroll the aisles looking at different items until they find the one that meets all of their needs.” Depersonalizing your home will help potential home buyers see it as a viable option instead of someone else’s home.

Make any updates or moderations necessary before listing your home on the market. This may involve cleaning, painting, and replacing items like hardware and fixtures in the kitchen and bathrooms. It’s amazing how much little changes will improve the overall look and feel of a house.

Once you begin making the changes necessary to sell your property as a product and stop thinking of it as “your home”, you’ll begin to see more and more offers coming to the table. You can learn more about this and other real estate topics by visiting Dean Graziosi’s website.

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