Every real estate agent knows that marketing is one of the most important parts of the job. There are literally dozens of real estate agents who are all trying to do the same thing that you are: get clients and help them buy and sell homes. If you make a mistake marketing then you could easily get lost in the crowd and no one will notice you. However, if you make a mistake with a client, then you could find that you have developed a bad reputation that will be difficult for you to get rid of.
When you are first starting as a real estate agent, you probably studied the agents who you worked with that were very successful. While this is an excellent way for you to learn about the different problems and techniques that come with the real estate business, you have to be careful that you do not start to copy them. Any marketing ideas that you get you should make them your own. Never copy other real estate agents because you will simply blend in. Out of the dozens of agents out there, who do you think people will notice the most? Naturally, they will notice the one who is standing out from the crowd.
Don’t forget that you may have a website. Many real estate agents do have a website but they forget to use this resource. Potential buyers often go online when they are considering buying a home and if your website is not where they can find out about it they will not visit. All of your marketing materials should have your website on them. Your website should be a name that people can easily remember because they will remember your name before they remember your phone number. This can help you get noticed and get more clients.
Be careful how you treat your clients. Never dismiss a potential client because you think they can’t afford a home or don’t understand what they really need. As the real estate agent, it is your job to teach them what they need to know and walk them through the process of buying or selling. If your attitude comes off as condescending, people will pick up on it and they will find another agent. Pay attention to clients, treat them with respect, and take the time to listen to their needs. This will ensure that you can have a successful business without developing a bad reputation.
Don’t forget to ask your clients for referrals and testimonials. A happy client is much more likely to give you a glowing testimonial and to refer friends or family to you. Most of the time you will not even have to ask for a testimonial. As long as you keep clients happy you will be able to rely on word of mouth advertising. This is one of the most powerful and effective forms of marketing that you can do.